Canadian singer and rapper Drake wants stores to pay up for using a phrase he did not create, but helped to make popular.
“YOLO,” which is an acronym for â€śyou only live onceâ€ť and is typically used to rationalize impulsive or reckless behavior, has become a staple in pop culture conversation. The rapper popularized the term on his 2011 hit â€śThe Mottoâ€ť off his album â€śTake Care.”
On Tuesday, Drake uploaded two photos to Instagram of items with the slogan â€śYOLOâ€ť from Walgreens and Macyâ€™s and commented that the stores either should discontinue carrying merchandise with the ubiquitous slogan or give him some of the profits.
Itâ€™s unclear if Drake has a trademark for the term because there are currently over 100 YOLO trademark applications in the United States for every imaginable item, ranging from t-shirts to cologne.
Drake is not credited with originating the term in pop culture, that honor belongs to Adam Mesh from the NBC reality show â€śThe Average Joe.” According to KnowYourMeme.com, Mesh used the term in 2003 and then developed a YOLO clothing line in 2004.