chief marketing officer Archives - Black Enterprise

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Frank Cooper

On the Move: Former BuzzFeed Executive, Frank Cooper, Named CMO of Black Rock

It has recently been announced that former Buzzfeed executive, Frank Cooper, will be CMO of…

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Kimberly Hairston Talks Dr. Miracles and Brand Authenticity

How one beauty brand is staying competitive

A new campaign titled, Undo the Hurt, plans to focus the brand’s efforts toward repairing…

By Brittany Dandy

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Hiring Executives Part-Time For Your Startup

Here’s how you can get C-suite level talent to grow your business without having to pay six-figure salaries

Unable to afford that kind of spend, most fledgling entrepreneurs will opt not to have…

By Carolyn M. Brown

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Team Player

How a marketing professional leverages in-house collaborations to grow business objectives

Collaboration between key departments, or key stakeholders, allows for creative, out-of-the-box solutions to business objectives.…

By Sean Drakes

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How To

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How to Position Yourself As an Industry Authority

To build your authority, you’ll need a continuous message that tells the world who you…

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‘I See You’: The Power and Beauty of Building Multiple Tribes of Professional Women

Women that make the time to find their tribes of professional sisters have a competitive…

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