Tag Archives: Facebook

4 Social Media Tools for Your Small Business

Expert advice on how to promote your business and engage your audience

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There are a host of media experts, consultants, and mavens of media that are…

By Marcia Wade Talbert

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As part of our ongoing coverage of BE 100s, the nation’s largest black-owned businesses, BLACK ENTERPRISE's March 2011 issue highlights the digital media strategy of IMAGES USA (No. 6 on the BE ADVERTISING AGENCIES list with $86.5 million in billings). The agency managed to successfully integrate its digital media strategy seamlessly into its campaigns to stay relevant and help their clients reach consumers. Here, the experts at IMAGES offer advice on how small businesses without deep pockets can connect with and grow an audience.--Alan Hughes

Top 6 Social Media Tips for Entrepreneurs

How the right digital media strategy can help you connect with your clients

As part of our ongoing coverage of BE 100s, the nation’s largest black-owned businesses, BLACK…

By Alan Hughes

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woman sitting on steps with coffee cup

Power Moves: How Your Small Business Can Make Money Now

Simple steps entrepreneurs can use to take your business to the next level

According to the recently released data from the U.S. Census Bureau’s Survey of Business Owners:…

By Derek T. Dingle

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Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

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By Andreas Hale

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Hardison is a true Woman of Power (Source: Press)

Woman of Power Bethann Hardison Shares Her Golden Rule of Success

The fashion industry tour-de-force knows a thing or two about wielding power

Having paved the way for the Tyras and the Naomi Campbells of the fashion industry,…

By Tomika Anderson

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Mooz-Lum director Qasim Basir steps from behind the camera and into the spotlight (Press)  	A lot goes into making an independent movie. Beyond securing budgets (or the lack thereof), talent and equipment, it takes a lot of patience and perseverance to actually see a screenplay go from just words on a page to a finished reel. Still, the best most indie filmmakers can hope for are a few screenings on the film fest circuit and critical acclaim, but that wasn’t enough for writer/director Qasim “Q” Basir. 	Not only did Basir get to complete his first feature film, Mooz-Lum, but the 30-year-old Michigan native secured an all-star cast—including Nia Long, Danny Glover, Evan Ross, Roger Guenveur Smith and Dorian Missick—and a direct distribution deal with AMC Theatres for his independent picture. Promoted primarily through social media and word of mouth, Mooz-Lum, which took home Best Narrative Feature honors at last year’s Urbanworld Film Festival, garnered so much public support that Eventful reached out to Basir about distributing the film along with AMC, which is virtually unheard of for a non-mainstream project and a first-time feature director. 	“Eventful has worked with films that have been part of a studio and AMC has too,” Basir explains. “But there hasn’t been an independent film that’s had Eventful.com as a primary marketing partner and literally we open in the top 10 cities that demand the film.” 	Thanks to this groundbreaking distribution deal, Mooz-Lum, which tells the coming of age story of a young Muslim American man trying to find a balance between his faith and the secular world, opens today (February 11) in limited release. In the midst of drumming up moviegoer turnout for opening weekend, Basir sat down with BLACKENTERPRISE.COM to share tips for aspiring filmmakers looking to get their film on the silver screen. —Anslem Samuel

5 Keys to Success for Independent Filmmakers

Writer/director behind the critically acclaimed film Mooz-Lum tells you how to make movies by any means necessary

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By Anslem Samuel

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In the News: Egyptian President Finally resigns; Facebook Justice; Magic Johnson Catches the VIBE

A few noteworthy headlines around the Web

After ongoing unrest and protests that began late last month, Egyptian President Hosni Mubarak finally…

By Janel Martinez

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In the News: Tavis Smiley & Cornel West Launch Weekly Radio Show; Verizon’s iPhone Debut Close

A few noteworthy headlines around the Web

Nearly a week after Egyptians reported a country-wide Internet outage, service has been restored, according…

By Janel Martinez

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Why We Should Be Grateful for Our “Haters”

Critics can't hurt you unless you let them. But people cosigning on everything you do can kill you

For some people, the thought of having haters is as fascinating as wondering about life…

By Alfred Edmond, Jr.

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In the News: Mubarak Won’t Run; Raven-Symoné Back on TV; New York Daily News Names Black Managing Editor

Noteworthy headlines from around the Web...

Egyptian president Hosni Mubarak announced he will not be running for president during elections in…

By Janel Martinez

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In the News: Mandela Released From Hospital; Will Smith & Jay-Z in Business; Egypt Can’t RT

A few noteworthy headlines from around the Web...

Former South African president, Nelson Mandela, was discharged from a Johannesburg hospital Friday after a…

By Janel Martinez

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Buzz Marketing Group CEO Tina Wells knows a bit about being a young person with big dreams of launching your own business. At just 18, she launched her company to tap into the needs and interests of young people like her. Twelve years later, Wells and BMG have been recognized as leaders in the industry, having been featured in BLACK ENTERPRISE, Essence and Inc; winning the Philadelphia Chamber of Commerce Entrepreneur of the Year award; and boasting more than 9,000 young people who serve as "buzzSpotters" around the country. Now, Wells brings her expertise to BE NEXTERs on BlackEnterprise.com with her weekly column filled with tips, advice and feedback for young entrepreneurs. See her on our site each week! And follow her at on Twitter @fashiontw. For her first post, Wells offers up 10 Tips for Young Entrepreneurs.

Top 10 Tips for Young Entrepreneurs

Buzz Marketing Group CEO Tina Wells joins BlackEnterprise.com as a weekly blogger offering up advice on how to succeed in business

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By Tina Wells

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There Were Not Enough Blacks at CES & It’s Our Own Fault

'Black parents are raising a generation of financially and educationally underpowered wimps, who've become experts at mastering the inconsequential'

Why were so few African-Americans represented at CES. One blogger says Black parents are raising…

By Marcia Wade Talbert

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Brand strategist Hajj Flemings is the founder of Brand Camp University, which runs one of the premier personal branding conferences in the Midwest, and the author of The Brand YU Life: Re-thinking Who You Are Through Personal Brand Management, a Fast Company magazine 2008 Readers Choice Business Book of the Year. As the program ambassador for the Michigan Tech Online MBA program, Hajj recruits and manages the social media content for the program. He has been featured on Fox 2 News, ESPN.com and BusinessWeek.com and travels nationally speaking on business and personal branding, social media and career development. In his own words, Flemings shares how he uses social media to achieve his business objectives.--Alfred Edmond Jr. There is a tremendous amount of value in social networks, but most people get caught up in trying to get as many people to follow them as they can without a clear strategy on why and what they will do with them once they have them.  I am active online for the following six reasons: 1) build brand awareness, 2) engage potential customers, 3) build my network before I need it, 4) listen to others, 5) share my ideas and 6) to demonstrate expertise in my niche.

Social Media Connection: The Pros & Cons of Doing Business Online

Entrepreneurs and professionals on social media and how they connect

This week’s Social Media Connection is brand strategist Hajj Flemings, the founder of Brand Camp…

By Alfred Edmond, Jr.

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Want to weigh in on BE Tweets of the Week? Start a new conversation using our hashtag #BESocialMedia on Twitter and let your voice be heard. We're listening! For more on social media, read: BE Tweets of the Week: #BEPolitics  Why We Can't Ignore Social Media  3 Simple Ways to Shine on Social Media  5 Twitter Mistakes You Should Never Make

BE Tweets of the Week: #BESocialMedia

Six social media tweets BE couldn't ignore�and neither should you

BlackEnterprise.com will now curate the tweets throughout the week staffers think were worth taking note…

By Janel Martinez

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The Only 5 Social Media Sites You Need

Tired of keeping up with all the social networks? If you�re a professional or an entrepreneur, stop wasting time and focus on these essentials

Tired of trying to keep up with all the social networks? If you’re a professional…

By Alisa Gumbs

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3 Simple Ways to Shine on Social Media

You know you need to be on Twitter and Facebook to promote yourself or your business, but you dont know what to do when you get there. Heres a plan

It’s easy to assume that just because you have a profile on a site and you…

By Alisa Gumbs

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Exclusive: 50 Cent Responds to Criticism Over Flaunting Money on Twitter

Curtis "50 Cent" Jackson talks his celebrity and trouble with tweets

50 puts his money where his mouth is
For our January 2011 issue, rapper Curtis “50…

By Tennille M. Robinson

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When Employees Tweet

Four ways to manage your workers on social media (and all the reasons why you should)

There is no need to be afraid of what your employees are saying about the…

By Marcia Wade Talbert

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Alicia Keys Tweets Her Own Death For AIDS Awareness

The singer and her celeb friends swear off Twitter and Facebook to raise money for a good cause

More than 2 million followers mourn Keys' Twitter death.
Social media has become a huge part…

By Anslem Samuel

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