Boutique Owner Has Success With QVC-Like, 'Sparkle' Parties on Facebook - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Virginia-based boutique owner Charis Jones says she has brought in over $1 million in sales in just seven months with the power of the internet, an app, and her QVC-like ‘Sparkle parties’ on Facebook.

In June, she launched her brick-and-mortar boutique store, Sassy Jones Boutique, in Richmond, Virginia. Since then, she’s using technology to scale her business, which not only sells clothing but jaw-dropping, unique accessories that has much of her Sassy community logging in every Wednesday to spend and splurge. According to Jones, those sales, and her QVC-style Sparkle parties, where thousands of women show up, makes the business approximately $10,000 every Wednesday.

On July 11, Jones put on a Sparkle party for her Sassy Jones Boutique collection. “That night, we hit the million mark and it did not feel like work. I gave that sparkle party my all. We only needed $26 to meet our goal. On 7/11 at midnight, an order for exactly $26 came in and the order number was the zip code of where I grew up in 23703. I sat there and sobbed when we hit it. It happened, we had become a million-dollar business,” said Jones.

Sassy Jones Boutique’s inventory consists of everything from earrings to bracelets, handbags, and much more, all customized, unique, and stylized. The boutique has also expanded its glamorous repertoire by introducing an ultra-luxurious mosaic handbag collection under $100. Exclusive to Sassy Jones Boutique, these bags are hand-crafted by women artisans in India.

Custom Bags (Image: Sassy Jones Boutique)

Custom Bags (Image: Sassy Jones Boutique)

In addition, Jones has the Sassy Jones Secret Society boasting over 171 members (women who have spent over $750) and over
80K combined fans and followers, on social media.

“I remember getting an email from a customer who told me she had cancer and that she wears her Sassy Jones during chemo to help her feel beautiful. This is one of the reasons I do this. We are changing lives and helping women feel more confident,” confided Jones.

 

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Sequoia Blodgett

Sequoia Blodgett is a Reporter for Black Enterprise. She is also the founder of Commas, a consulting firm that gives entrepreneurs access to top tech and creative resources to help them grow their business.


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