Tag Archives: vibe magazine

50-Cent-Vibe-Magazine-International-Cover

The End of an Era? Vibe Magazine Sold, Likely to Become Online Only

Vibe was founded in 1992 by Quincy Jones and Time Warner

SpinMedia, a group of music and pop culture websites that includes Spin Magazine, has bought…

By C. Daniel Baker

Posted: Tags:
Uptown Co-Founder Buys Magazine back from Vibe

Uptown Magazine Co-Founder Buys Magazine Back from Vibe

The co-founder of Uptown Magazine purchases the title back from Vibe

Intermedia Vibe Holdings sells off Uptown Magazine, wants to focus on Vibe and its digital…

By C. Daniel Baker

Posted: Tags: ,
Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

Posted: Tags: , , , , , , , , , , , , , ,