Tag Archives: YouTube

Come the end of this month, the Olympics will be played out for all to see on NBC, but social-savvy fans and sponsors are set to connect with audiences on various social media sites such as Facebook, Twitter and YouTube. (Not to mention, NBCOlympics.com will live stream every single event and the network will provide two different apps for mobile devices.) With nearly everyone toting a smartphone, the main sporting event will spark record-level engagement on popular social networking sites; it’s not a conversation everyone had access to during previous Olympic games. Web access has increased greatly since the 2008 Summer Games in Beijing, China. According to the International Telecommunications Union, there were approximately 1.5 billion Internet users worldwide (23% of the world’s total population). By July 27, that number will jump to about 2.3 billion users—an average of 33% of the total population. With the games fast approaching, Mashable outlined how the popular networks stack up today:

2012 Olympics to Be First-Ever Social Games

According to the International Telecommunications Union, there were approximately 1.5 billion Internet users worldwide (23%…

By BlackEnterprise.com

Posted: July 9, 2012 Tags: , , , , ,
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Marcus Samuelsson Spreads Food Politics Through Digital Platforms

You’ve seen the chef/philanthropist on the Web and shows like "Top Chef Masters," catch him at the 2012 Black Enterprise Entrepreneurs Conference + Expo

Marcus Samuelsson’s social media footprint is sizzling—his verified Twitter account boasts over 51,000 followers; Facebook…

By Janel Martinez

Posted: May 10, 2012 Tags: , , , , , , , ,
Boxing champ Floyd "Money" Mayweather Jr., center, poses with pop singer Justin Bieber and Cuban boxer Yuriyorkis Gamboa (Image: File)

Money, Power and Technology: How Floyd Mayweather Became a Social Media Heavyweight

The famed boxer has spread his brand beyond the boxing ring, amassing an online following that rivals tech heavyweights and influencers

With accounts on various social media platforms, Floyd “Money” Mayweather Jr. has spread his brand…

By Hajj Flemings

Posted: May 8, 2012 Tags: , , , , , , , , , , , ,
Since its 2008 launch, Klout has been praised as a helpful tool for social influence, and criticized on score inconsistencies all in the same breath. Technology blogger Diego Basch summed it up best: “It’s simply a game that measures how good you are at it. Your Klout score measures how good you are at getting a high Klout score.” While Klout maintains that their "True Reach" metric is a work in progress, it’s hard not to view the number as the end-all, be-all of one’s digital influence. It matters so much so that companies are using the scoring system to decide whether or not they’ll employ an individual. Sam Fiorella’s job interview was cut short when he admitted to not knowing about Klout. After the dismissal, Fiorella spent the next six months working to boost his Klout score, ultimately reaching 72. With interactive influence determining whether or not you’ll land your next job (or VIP status at an upcoming event), here are 5 tips to boosting your Klout score in 5 days.--Terrena Carriman

Clout vs. Klout: Why the Latter Doesn’t Measure True Influence

While some employers will check a prospective employee’s digital influence, it should not blow one’s chances of getting a job

BlackEnterprise.com columnist Hajj Flemings examines whether or not a job applicant’s Klout score outweighs his/her…

By Hajj Flemings

Posted: May 2, 2012 Tags: , , , , , , , , ,
For many businesses, growing their social media following is a common concern. While you may already know about the more time consuming tasks of sharing relevant content, engaging with your community, answering customer questions and being generally helpful, what happens when you've done all of that but no one follows? When it comes to social media, if you have an online presence, it does your potential audience a disservice if they can't find you. So many business owners fail to benefit from the promotional tools that are right at their fingertips. To grow awareness of your social media community, you don't have to reinvent the marketing wheel. But you do need to think like a marketer. These five easy-to-follow steps will help promote your business—all while cultivating a strong social media presence.--Amanda Miller Littlejohn

5 Ways to Grow Your Brand’s Social Media Following

Five easy-to-follow steps that will help promote your business—all while cultivating a strong social media presence.

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

By Amanda Miller Littlejohn

Posted: April 13, 2012 Tags: , , , , , ,
BEST MUSIC SERVICE OR APP OF 2011: Spotify, which allows you to stream music over the Internet with its paid subscription model on any mobile device or on your desktop.

Spotify Launches Music Play Button for Websites

The European startup rolls out new embeddable button that can stream songs flawlessly on any webpage

Spotify is taking its offerings to the next level announcing Spotify Play on Wednesday. The…

By Janel Martinez

Posted: April 11, 2012 Tags: , , , , , , , ,
(Image: Thinkstock)

SXSW 2012: 4 Tips on Giving in the 21st Century

Social media makes philanthropy safe and easy

Cheryl Contee of Fission Strategy’s 2012 SXSW Interactive Festival panel, “21st Century Giving: Social Philanthropy’s…

By Marcia Wade Talbert

Posted: March 15, 2012 Tags: , , , , , , , , , , , , , ,
Texas-born rapper Paul Wall and wife Crystal Wall talk health and wellness in urban communities at 2012 SXSW Interactive Festival (Image: Winston Ford)

SXSW 2012: Feel Rich Discusses Health and Wellness in the Hip-Hop Community

At the 2012 SXSW Interactive Festival, Quincy Jones III and his Feel Rich team talk about the health-conscious enterprise and promoting healthy living in urban communities

Producer and digital mogul Quincy Jones III has found a way to combine healthy living…

By Winston Ford

Posted: March 12, 2012 Tags: , , , , , , ,
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5 Ways to Deal with Google’s New Privacy Settings

See what you can do to circumvent the tech conglomerate’s new privacy policies and terms

BlackEnterprise.com has a few quick pointers on tip toeing around Google’s privacy policy (or at…

By Janel Martinez

Posted: February 29, 2012 Tags: , , , , , ,
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IRS2Go 2.0 Places Tax Help at Your Fingertips

The Internal Revenue Service app now offers a YouTube feature, news feed and tax transcript service for Android and iPhone (iOS) users

The latest version of the Internal Revenue Service’s tax app IRS2Go 2.0 is available…

By Sheiresa Ngo

Posted: February 24, 2012 Tags: , , , , , , ,
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