Sony Surprises with Big Names and Big News at CES

Will Smith makes a surprise appearance for Sony as they introduce new products and services.

Smith promoted upcoming film MIB II at 2012 CES (Source: Sony Electronics).

Sony made big moves this week at the 2012 International Consumer Electronics Show, and to assure that their announcements didn’t get lost in the shuffle, they recruited some big names, including Will Smith, Earth Wind and Fire, and Kelly Clarkson. Smith made a surprise appearance to help promote Men in Black 3, in 3D.

Topping the list at the Sony press conference was their deployment Sony Entertainment Network, a cloud based solution that provides consumers with a seamless, convenient user experience. New services like, Music Unlimited, Video Unlimited, Common ID and Digital Wallet will assist in this effort by enabling users to enjoy, share, watch, and listen to massive amounts of content on any Sony device including Sony Vaio laptops, tablets, smartphones and Play Station consoles. This device integration will make it easy to manage music and video libraries at work, at home, or on the go.

Sony also announced that they will allow PlayStation to be certified on non-Sony products.The foldable Tablet P, the next generation, tablet following the Sony Tablet S (released Sept 2011) was unveiled on Monday, along with a Blu-ray player powered by Google TV, and a crystal LED display, the industry’s first 55-inch Full HD self-emitting display using LEDs as the light source.

Sony entered the North American Smartphone market with the Sony Ericsson phone, Xperia Ion, which is powered by the same Bravia engine as Sony HD televisions. The Ion is Sony’s first LTE smartphone with a HD 720p Reality Display and aa 12 mega pixel camera. The Xperia S Smartphone also has a full HD experience plus the ability to capture 3D images.Finally, Sony announced the Bloggie Live,the world’s first MP4 full HD pocket camera capable of live video streaming with built-in Wi-Fi.

Watch below for video highlights from Black Enterprise’s visit to the Sony booth at CES. 2012.

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