2012 International Consumer Electronics Show: Sony Surprises Audience With Will Smith
Black Enterprise Magazine September/October 2018 Issue

Smith promoted upcoming film MIB II at 2012 CES (Source: Sony Electronics).

Sony made big moves this week at the 2012 International Consumer Electronics Show, and to assure that their announcements didn’t get lost in the shuffle, they recruited some big names, including Will Smith, Earth Wind and Fire, and Kelly Clarkson. Smith made a surprise appearance to help promote Men in Black 3, in 3D.

Topping the list at the Sony press conference was their deployment Sony Entertainment Network, a cloud based solution that provides consumers with a seamless, convenient user experience. New services like, Music Unlimited, Video Unlimited, Common ID and Digital Wallet will assist in this effort by enabling users to enjoy, share, watch, and listen to massive amounts of content on any Sony device including Sony Vaio laptops, tablets, smartphones and Play Station consoles. This device integration will make it easy to manage music and video libraries at work, at home, or on the go.

Sony also announced that they will allow PlayStation to be certified on non-Sony products.The foldable Tablet P, the next generation, tablet following the Sony Tablet S (released Sept 2011) was unveiled on Monday, along with a Blu-ray player powered by Google TV, and a crystal LED display, the industry’s first 55-inch Full HD self-emitting display using LEDs as the light source.

Sony entered the North American Smartphone market with the Sony Ericsson phone, Xperia Ion, which is powered by the same Bravia engine as Sony HD televisions. The Ion is Sony’s first LTE smartphone with a HD 720p Reality Display and aa 12 mega pixel camera. The Xperia S Smartphone also has a full HD experience plus the ability to capture 3D images.Finally, Sony announced the Bloggie Live,the world’s first MP4 full HD pocket camera capable of live video streaming with built-in Wi-Fi.

Watch below for video highlights from Black Enterprise’s visit to the Sony booth at CES. 2012.

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.

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