SXSW 2012: Hajj Flemings Officially Launches Tech Startup Gokit

A year after conceiving Gokit at South by Southwest, the founder officially launched his startup in front of a who’s who crowd of black digerati

Gokit founder Hajj Flemings poses for a picture at his startup's launch party held at this year's SXSW Interactive Festival (Image: Winston Ford)

Tech entrepreneurs and friends gathered at Copa Bar and Grill to mark the launch of Hajj Flemings’ startup, Gokit, in Austin, Texas last night.

The event marked one year to the day Gokit—a digital storytelling platform, which allows users to share their experiences via multiple profiles for family, work, and friends — was conceived, and Flemings said South by Southwest marked the perfect occasion to launch the product. “There has been some historic startup launches at South by Southwest,” the NewMe Accelerator participant said, noting the launch of such projects as Foursquare in 2008. “You see a lot of companies doing innovative things in the technology space, and we wanted to use this festival as a platform to do the same thing.”

The event also drew a who’s who crowd of black techies. NewMe Accelerator founder Wayne Sutton and Clickradio entrepreneur Hank Williams were in attendance. In addition, budding entrepreneurs and community members such as Blogging While Brown founder Gina McCauley dropped in.

(Image: Winston Ford)

As founder of Brand Camp University, member of the inaugural class of the NewMe Accelerator program, and Technology columnist, the Detroit-based entrepreneur is no stranger to the technology space. Flemings offers some advice for emerging black entrepreneurs. “We need to think big,” he said, noting he chose South by Southwest over other tech conferences for its international scale. “We have to make sure that we have a good product and be confident in what we do.”

African-American entrepreneurs should focus on reaching a global audience, not just people of color, he added. “Gokit is not just for African Americans, and Facebook is not just for one specific ethnic group” Flemings said. “We have to create a product for the masses and think about products that all people can use.”

Users can experience Gokit by signing up at .

Follow’s coverage of 2012 South by Southwest (SXSW) at .


15 Responses to SXSW 2012: Hajj Flemings Officially Launches Tech Startup Gokit

  1. Jon Hawkins says:

    Congrats to you Mr. Flemings…I have already signed up.

  2. Pingback: B.E. Mag Coverage: Hajj Flemings Officially Launches Tech Startup Gokit » Blacks in Tech Weekend 2012 -

  3. Tom Miller says:

    I have been an entrepreneur all my life. I started, bootstrapped and sold several companies over the years. I made money on some and I lost money on some. Last year I started One Year Auction website. I never looked for angel investors or VCs but I want to give it a try now. I applied to be on ABC’s Shark Tank TV show. You can vote for my One Year Auction startup on and hopefully I will make it into Shark Tank season 4. Wish me luck!

  4. Happy Call Diamond says:

    Unquestionably believe that that you said. Your favorite reason appeared to be at the internet the simplest thing to take into accout of. I say to you, I certainly get irked whilst other people think about worries that they plainly don’t recognize about. You controlled to hit the nail upon the top and outlined out the entire thing with no need side effect , people can take a signal. Will likely be back to get more. Thank you

  5. Pingback: Black Enterprise - ‘Black in America’: Hajj Flemings, One Year Later

  6. Pingback: 'Black in America' 4: Hajj Flemings, One Year Later

  7. Pingback: 'Black in America' 4: Hajj Flemings, One Year Later

  8. Pingback: SXSW 2013: Follow Black Enterprise at South by South West

  9. Pingback: Technology - #BESXSW: Follow Black Enterprise at South by Southwest

  10. Pingback: Copa Bar Grill Austin Texas | outdoors - electric-grill

  11. Pingback: Copa Bar Grill Austin Tx | chicken - bbqrecipes

  12. Pingback: Copa Bar Grill Austin Tx | firewood - outdoor fireplace

  13. Pingback: Copa Bar Grill Austin | patioheater

  14. Pingback: How Hank Williams Lead Us… In Tech, Diversity and Life | Wayne Sutton

  15. Pingback: Copa Bar Grill Austin | warmth - fire pit

Leave a Reply

Your email address will not be published. Required fields are marked *