Young Entrepreneur Uses Soap Business to Help the Homeless

At just 11, Donovan Smith’s philanthropy and business smarts is far beyond his years.

As the owner of his own bath product business, Toil and Trouble, Smith donates 20% of the sales from his pie-shaped soaps to the Supportive Housing Coalition of New Mexico, the same housing program he and his mother went through three years ago when they were facing homelessness.

Using Aloe Vera and goat’s milk for his products, Smith is the creative mind behind every aspect of his personalized soap goods from the molds, to the fragrance and the color. His soap, which comes in the shape of donuts, ice cream, pies and more, look so good that you will literally want to eat them.

“Someone actually licked one,” the young entrepreneur tells KRQE News 13.

With a booth set up every Sunday at the local Rail Yards Markets in Albuquerque, NM and a growing demand for his personalized bathing products, young Smith is definitely on his way to early success.