15 Powerful World Cup Photos From The Real Rio - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

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Record revenue is expected from this year’s World Cup in Brazil, with the estimated total for FIFA at $4.5 billion. Why won’t most of that money go to the actual residents?

As television sales figures for the 2014 World Cup tournament come in (so far, it’s $1.73 billion), sponsors, fans, and corporations are all poised to make multimillion dollars for this event.

Add into the mix that the Brazil football will net $576 million in prize money that will be distributed to the participating nations whenever they get eliminated, and you begin to wonder just how FIFA is utilizing their vast resources.

After building an infrastructure good enough for the world to attend, critiques about FIFA ignoring the impoverished parts of Brazil began to hit the web. First, street artist Paulo Ito created an anti-World Cup mural that sparked the discussion about the monies FIFA used. Then, Mario Tama, a staff photographer for Getty Images, published disturbing photos taken in Rio de Janeiro’s “Cracolandia” (also known as “Dope City”).

With a flood of tourists, sports fans, teams, and corporations heading to Brazil, the common thought of trickle down economics has become a subject of conversation. So, we wanted to help spotlight the downtrodden masses in “the Real Rio” by showcasing 15 of the most powerful World Cup photos from Mario Tama.

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Kevin L. Clark

A pen-for-hire, I am well versed in the subjects of small business, pop culture, music, tech, politics and video games. Unapologetic with my opinion and armed with a strong skill-set, my vast nerd-like knowledge has gotten me into a lot more trouble than your average everyday scribe.

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