Mercedes-Benz of Buckhead is owned by husband and wife duo, Gregory and Juanita Baranco. Formerly Baranco Automotive Inc., the company is Atlanta’s premier African American-owned Mercedes-Benz dealership. In 2008, the luxury car dealership earned more than $82.9 million in revenues.
The Barancos, who acquired their first dealership from General Motors Corp. in 1978, also operate Baranco Pontiac Buick GMC of Atlanta.