CES 2013: 4 Tech Trends to Watch
Black Enterprise Magazine January-March 2019 Issue

The Lenovo IdeaPad Yoga 11 converts between laptop and tablet (Image: Lenovo)

What will the future of technology look like? That’s the question of the ages. While there are no hover cars and wearable computer fashion still has a ways to go, you’d be surprised with the ways that consumer electronics companies are building upon the technologies already available. Click ahead to see what trends Consumer Electronics Association executives believe will drive innovation and market demand in 2013.

The Age of Algorithms -  In 2013, analog data is making a comeback by way of the sensorization of consumer’s lifestyles. This trend is already ingrained in health and fitness technologies that measure, digitize, and recommend actions related to one’s blood pressure, calorie intake, and the number of steps one takes to and from the refrigerator.

Outside of health, Progressive’s SnapshotSM Pay as You Drive program is a perfect example of how sensors can recommend lifestyle changes based on data. With Snapshot, a driver can pay lower rates by agreeing to share their GPS data with the insurance company. In the future, sensors will use algorithms to change digital data back to analog data that can be used practically throughout one’s day to day.  It will even go so far as to remind users to water houseplants based on water-level sensors.

The Changing Face of Computing — In many ways, portable laptops have evolved immensely over the last 20 years. But in terms of design, the majority of computers still adhere to the clam shell user interface that was introduced at the dawn of the laptop form factor. Now, however, since the advent of tablets, laptops have begun to take on some of their characteristics–like touch screens–in what is now commonly called hybrid or convertible computers. For example, the Lenovo IdeaPad Yoga 11 has a hinge that swivels 360 degrees and bends backward to transform into a tablet. In addition, many laptops will also begin to feature custom gesture  and voice recognition, which will revolutionize how people interact with their laptops.

The Cannibalization of Technologies — Smartphones and tablets are soaking up the market share of almost every other technology, including MP3 players, cameras, GPS devices and even televisions. That trend will continue further in 2013. The robust push by cellular providers to convert users to the latest 4G LTE phones will also impact the adoption curve and the replacement cycle of phones. This will continue to increase the growth rate of smartphones over other categories. In addition, a move toward higher pixel density screens encourages consumers to upgrade a phone or tablet for a better picture instead of, say, a television because the price point of televisions are not suited for high turnover in the general market. As a result, people who want the ultrahigh definition screens so the television (traditionally considered the primary screen) is becoming a casualty to the second screens such as tablets and smartphones.

Applification of Technology — All innovation is going into the cloud, software and streaming services. This begs the question: What will consumers spend more of their money on in the future: apps and services or hardware?


For continuous CES 2013 coverage, follow Black Enterprise‘s own Marcia Wade Talbert, @TheTechGyrl on Twitter. Also, be sure to check out our features at BlackEnterprise.com/Technology.



Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.

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