5 Marketing Books to Grow Your Brand
Black Enterprise Magazine July/August 2018 Issue

Whether you’re an aspiring entrepreneur or a seasoned small business owner, a commitment to life-long learning is a necessary requirement for building an incredibly successful business. From how to create brands that make a difference in the world to how to target the right audience using the most appropriate social media channels, check out these five marketing books that will help you grow your brand.

The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

Malcolm Gladwell, a nationally acclaimed best seller author, explores the tipping point, a magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. “Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.”

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk

Straightforward Social Media Expert and New York Times bestselling Gary Vaynerchuk shares his advice on how to use social media marketing strategies to connect with customers and beat the competition. In this witty yet incredibly thought provoking book, Vaynerchuk emphasizes that while communication is still key, context matters more than ever. “It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.”

Blue Ocean Strategy
W. Chan Kim and Renée Mauborgne

In an oversaturated market, how can businesses stand out from the competition and make them irrelevant? “Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue Ocean Strategy is a best seller across five continents, selling 3.5 million copies, in a record-breaking 43 languages. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com.

SEO 2016: Learn Search Engine Optimization With Smart Internet Marketing Strategies
Adam Clarke

Imagine starting a business and not one person found out about your new venture? Search Engine Optimization (SEO) is a process of building a website so that search engine and ultimately visitors can find you online. “SEO 2016 provides search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how to attract customers.” From beginner to advanced, SEO 2016, provides the keyword strategies to send customers to your site, SEO tools, tricks to get local business high rankings with SEO and Internet marketing advice.

Hello, My Name Is Awesome: How to Create Brand Names That Stick
Alexandra Watkins

Just starting a new business? This book provides several examples (good and bad) of how to evaluate a brand name. In a humorous yet effective tone, the author provides advice on everything from how to secure a good domain name to to how to create a “creative brief,” a checklist of all the elements that a brand should include.

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