Fashion business veteran Gerard Murray has seen success both as an independent business owner with the School of Hard Knocks clothing line and with large corporations. After taking a brief hiatus from the industry, he resurfaced in the college licensing business as the president of Final IV Enterprises LLC, parent company of Tradition Ever Since.
With Tradition, Murray has carved out a niche by creating lifestyle apparel for HBCUâ€™s. After severing ties with New Era in 2009, Murray and his partnersâ€”Carol Callender-Murray and Tim Grayâ€”decided to take the independent route and the gamble has paid off. Tradition booked $800,000 in sales this past year and the company is projected to double that number in 2012. BlackEnterprise.com caught up with Murray, who shared his five tips on how to make it as an independent in the fashion business. â€”Branden J. Peters