Do you want to become the next Seth Godin, Steve Jobs or Daymond John? First youâ€™ll need some pointers to help establish yourself as a thought leader in the era of digital technology. One disclaimer: having a blog does not make you a thought leader just like having an iPhone will not make you think like Steve Jobs.
In the end thought leadership has the ability to translate into revenue in the Web 2.0 world for infopreneurs (entrepreneurs who generate their revenue by creating content). The typical streams of income for thought leaders/infopreneurs come from creating products and creating experiences, like writing books, speaking at conferences/events, and creating other content products. Following Black Enterpriseâ€™s 20/20 Vision: Job Creation & Career Opportunities in The Next Economy with Wal-Mart in Los Angeles, CA earlier this week, this article will help individuals understand how to use digital technology, content curation and branding as a thought leadership strategy. â€”Hajj Flemings
Author: Hajj Flemings is a weekly technology columnist for BlackEnterprise.com, founder of Brand Camp University, and the author of the book Brand YU Life. As a speaker and brand strategist, he works with some of the largest brands, covering the topics of branding and digital technology. Check back each Wednesday for his next column. Until then, continue the conversation on Hajjâ€™s BE Insider page at beinsider.ning.com/HajjEFlemings.