I talk to stressed out business owners and non-profit leaders almost every day who are just plain overwhelmed with social media. Not because they don't know how to use it and not because they don't understand its value. They're stressed because the space changes at such a rapid pace---the ground is always shifting under their feet so they never really feel like they're gotten a foothold.
So what do you do to keep up with social media while running your business? It's impossible to get on every platform and more importantly, it's just not smart. You can't do that, so don't even try. Instead of focusing on quantity of social connections and sites, focus more on quality control. Here are 6 ways to do it.---Amanda Miller Littlejohn
Amanda Miller Littlejohn is an idea oven and brand problem solver working at the intersection of public relations, journalism, marketing and social media. A former journalist, she is the founder of Mopwater Social Public Relations. Specializing in new media and online communications, Amanda helps individuals, businesses, and organizations leverage social media to create exciting, effective campaigns.
Amanda helps nonprofits and small businesses use social media and garner publicity, resulting in fundraising success and increased sales. She coaches executives one-on-one to develop more effective online brands, resulting in better jobs and more client offers.
Amanda lives in Washington, DC, blogs at Mopwater PR + Media Notes and tweets @amandamogul.