A Chill Deal - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

Simeus Foods International Inc. recently signed a long-term agreement with Unilever’s food service division, FoodSolutions North America, to handle the production of all of the company’s branded frozen products distributed throughout the U.S., Canada, and parts of the Caribbean. “The value of the contract on an annual basis could range between $15 million and $25 million,” says Dumas Siméus, founder and chairman of Siméus Foods (No. 35 on the BE INDUSTRIAL/SERVICE 100 list with $125 million in sales).

Siméus Foods will oversee Knorr, the 169-year-old producer of frozen soups and sauces and Unilever’s largest brand, generating annual sales of more than $6 billion internationally. “For a branded company like us, it is a tough decision to [hand over Unilever’s] family jewels,” says Norman Clubb, president and COO of Unilever Foodsolutions North America. “Their investment in the future–for production and state-of-the-art facilities–was a factor that helped Siméus stand out,” says Clubb.

Additionally, Siméus Foods will gain responsibility for Unilever’s custom frozen solution accounts, which produces products for casual dining chains such as Atlanta Bread and Applebee’s.

In 2006, Siméus Foods received a $5 million cash investment from Wal-Mart Stores Inc. “That investment helped us acquire and update our production facilities and become more attractive to potential partners such as Unilever,” says Siméus.

“I am very excited about this [co-packaging] partnership,” he adds. “It is recognition by one of the largest food companies in the world of our skills, quality of management, and ability to provide first-class products and services.”

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.

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