Activision Blizzard Chomps Up “Candy Crush Saga”
Black Enterprise Magazine July/August 2018 Issue

Image: King.com Ltd.

In one of the largest mobile gaming mergers ever, Activision bought King Digital Entertainment–the company that makes “Candy Crush Saga,”–for $5.9 billion.

Reuters reports that it’s one of the largest gaming acquisitions since Microsoft purchased Minecraft last year for $2.5 billion.

[Related: $17.2 Billion Buy: Walgreens in Deal to Acquire Rite Aid]

Activision will purchase all outstanding shares of Dublin-based King Division Entertainment for $18 in cash per share. The transaction is not final until King’s shareholders and the Irish High Court approves.

“Candy Crush Saga” was one of the top ten most downloaded mobile games last year. With its user base combined with the Activation user base of franchise hits such as “Call of Duty” and “World of Warcraft,” the acquisition is poised to create a gaming base of more than half a billion active users.

Bobby Kotick, chief executive officer, Activision Blizzard, said, “The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment.”

Through this acquisition, Activision projects it will generate over $36 billion in revenue by the end of 2015 and will grow cumulatively by over 50% from 2015 to 2019.

“We believe that the acquisition will position us very well for the next phase of our company’s evolution and will bring clear benefits to our players and employees. We will combine our expertise in mobile and free-to-play with Activision Blizzard’s world-class brands and proven track record of building and sustaining the most successful franchises, to bring the best games in the world to millions of players worldwide. We are very much looking forward to working with Activision Blizzard,” said Riccardo Zacconi, chief executive officer of King.

In a press release, Activision stated that King Digital Entertainment will continue to operate as an independent unit, “with enhanced resources to support its industry-leading franchise.”

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Samara Lynn

Samara Lynn is a technology journalist, covering the industry for a decade. Her work appears in The Wirecutter, Tom's Hardware, PC Mag, and other online outlets. She's the author of "Windows Server 2012: Up and Running" and previously worked in the IT industry. She's currently the digital manager at Black Enterprise.


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