Al Rocker Taps Black Female Talent For Media Co
  • Entrepreneurship
  • Money
  • Leadership
    • Career
    • Education
    • Jobs
    • Men
    • Women
  • Technology
  • Lifestyle
  • Events
    • Black Men Xcel
    • Entrepreneurs Summit
    • TechConneXt
    • Women of Power
    • American Black Film Festival
    • ABFF Honors
  • Lists
  • Magazine
  • Videos
  • TV Shows
    • Our World
    • Women of Power
25 black women who are changing the world

January/February 2018

Black Enterprise
  • Entrepreneurship
  • Money
  • Leadership
    • Career
    • Education
    • Jobs
    • Men
    • Women
  • Technology
  • Lifestyle
  • Events
    • Black Men Xcel
    • Entrepreneurs Summit
    • TechConneXt
    • Women of Power
    • American Black Film Festival
    • ABFF Honors
  • Lists
  • Magazine
  • Videos
  • TV Shows
    • Our World
    • Women of Power

Al Roker Taps Top Black Female Executive for Livestreaming Company

by  Carolyn M. Brown
June 3, 2016
Al Roker Taps Top Black Female Executive for Livestreaming Company

Since 1997, Black Enterprise has honored entrepreneurial powerhouses through its annual Small Business Awards, given each year at its Entrepreneurs Summit. One such outstanding recipient was AllHipHop.com, which won the 2006 Rising Star of the Year award. Jamilah Barnes Creekmur, the former chief operator officer of AllHipHop.com, is taking her expertise to Al Roker’s new livestreaming company: Roker Media.

Creekmur is serving as the senior business development manager for Roker Media, a division of Al Roker Entertainment Inc. in New York. In this role, one of her core responsibilities is to identify potential business deals, brand partnerships & influencers, and present these to senior management within the Roker Media organization. She characterizes Roker Media as the first livestreaming network and lives at the intersection of brands, influencers, and audiences.

The newly formed company distributes content across live-streaming platforms including Facebook Live, Twitter’s Periscope, YouTube and YouNow. The company plans to develop and produce livestreaming shows and online purchasing opportunities with talent and brands in lifestyle, food, music, sports, and entertainment.

Roker Media is venturing into a potentially lucrative market and has taped Creekmur to help move this venture along. And rightfully so, within her first three months at AllHipHop, Creekmur doubled the earnings of the business, and a year later, led the company to make its first $1 million dollars in advertising sales revenue. Under her guidance, AllHipHop.com’s online stats metrics went from being the ‘new kid on the block,’ to being the #1 Hip-Hop site in the world. Moreover, she more recently has served as a lead consultant for multiple high-profile individuals and brands including Diageo (parent company of Smirnoff, Crown Royal, Moet Hennessy, Ciroc), Queen Latifah and HealthyYouNow.com (a health-based website created by Tonya Lewis Lee, wife of filmmaker Spike Lee).

“The tremendous acceleration in the live-stream space makes it the right time to expand our efforts with Roker Media,” Al Roker said in announcing the venture earlier this year. To launch the livestreaming network, Roker teamed up with JRSportBrief founders JR Jackson and Charlie Stettler. JRSportsBrief has produced over 1,700 episodes and generated more than 78 million views on YouTube, as well as a weekly podcast on CBS Sports and an active YouNow channel, reports Variety. There’s a real need for brands to tap into social stars and production teams to make livestreams come to life with entertaining content globally, added Roker Media partners.

For the past year, Al Roker’s RokerLabs reportedly has worked with talent including entrepreneur and model Camila Alves for her show on Facebook Live; foodie Skyler Bouchard on Periscope; and social media star EvieWhy (Evie Yannakidis) on YouNow. RokerLabs and JRSportbrief have incubated several shows on YouNow and are using the platform to build communities around their roster of in-house talent.

 

Join the Conversation


MORE ON BlackEnterprise.com
segregation was never good
Lifestyle
Segregation Was Never Good For Black People. Not Even A Little Bit [Opinion]
by  Alfred Edmond, Jr.
Career
The Inside World of Black Sports Agents
by  Samara Lynn
ancestry,com uses term migrants for slaves
Lifestyle
Ancestry.com Sparks Outrage for Using the Term ‘Migrants’ to Describe African Slaves
by  Selena Hill

BETV

TRENDING

  • Baltimore May Sell Homes for $1 to Revive Neglected…
  • Spotify is Looking for New Female Podcasters of Color
  • Meet Melissa Harville-Lebron: The First Black Woman to Own a
  • Free Money? The Top 10 Grants Available to Black, Minority…
  • 7 Top Grants Or Free Money For Black Women Entrepreneurs
  • U.S. Small Business Administration and Milken Institute…
  • 5 Books Every Millennial Entrepreneur Must Read
  • Top WNBA Salaries vs. NBA Salaries: Who Earns More? [2017…
  • Meet the Dallas Mavericks’ New CEO
  • Chance the Rapper Hosts Holiday Party to Help the Homeless
Entrepreneurs Summit
Women of Power WOMEN OF POWER SUMMIT
Entrepreneurs Summit ENTREPRENEURS SUMMIT
American Black File Festival AMERICAN BLACK FILM FESTIVAL
Our World OUR WORLD WITH BLACK ENTERPRISE
Women of Power TV WOMEN OF POWER TV
25 black women who are changing the world
SUBSCRIBE
GIVE A GIFT
CUSTOMER SERVICE
  • © 2018
  • BLACK ENTERPRISE
  • Management
  • About
  • Privacy Policy
  • Contact
  • Site Map
  • Masthead
  • Media Kit