Alicia Keys Launches Kaleidoscope Dreams Foundation Inspired By ‘Hell’s Kitchen’ Musical

Alicia Keys is drawing from her Tony-winning musical to launch her newest nonprofit.

Alicia Keys’ Tony-winning Hell’s Kitchen isn’t just dominating Broadway; it’s now sparking something bigger, inspiring the launch of her newest nonprofit, the Kaleidoscope Dreams Foundation.

The foundation will partner with local community groups to create spaces of belonging, boost educational opportunities, and open career pathways for historically underrepresented communities. As part of its launch, a fellowship program is set alongside the Hell’s Kitchen national tour.

“With Kaleidoscope Dreams, we are creating something that makes people and communities feel empowered, inspired, and engaged. We want people to know that their stories and their voices matter, that we all belong here,” Keys told The Hollywood Reporter. “Our mission is to expand access to the arts, support creatives, and diversify the people at the table. We can create spaces where dreams come true.”

Born out of the energy and impact of Key’s two-time Tony-winning Hell’s Kitchen in 2024, the foundation is dedicated to opening doors, sparking dreams, and creating spaces for joy onstage and beyond. As part of the launch of the Kaleidoscope Dreams Foundation, following a test run through a pilot program, Asad Ali Jafri was appointed as its first executive director.

“Kaleidoscope Dreams Foundation is rooted in the belief that creativity is a powerful force for connection, healing, and transformation. We’re proud to build programs that expand access to the arts and support communities that have long been left out of these opportunities,” Jafri said. “We’re creating spaces where dreams can take root and thrive.”

The foundation’s mission centers on four pillars: cultural access, educational enrichment, professional pathways, and community engagement. After launching programs like the Hell’s Kitchen 2024 fellowship (training 10 emerging artists), a cultural access initiative (3,077 free student tickets), and an enrichment pilot (engaging 183 students in creative learning), the foundation is now poised to grow under Jafri, a cultural producer and organizer with 20+ years of experience.