Amazon faced criticism last week after customers discovered offensive T-shirts which promoted rape and domestic abuse, being sold on the site.
The t-shirts carried slogans such as “Keep Calm and Rape a Lot,” “Keep Calm and Grope a lot,” and other vulgar versions of the slogan “Keep Calm and Carry on,” England’s famous slogan from World War II.
Solid Gold Bomb, the company behind the t-shirts, apologized for the shirts and said they were computer generated via an “automatically generated scripted computer process running against 100s of thousands of words.â€ The apology also said the company did not condone rape and that the t-shirts in question would be deleted.
Yahoo! Finance pointed out that Amazon profited from the sale of the T-shirts, assuming it took its typical 7 percent cut. UK deputy Labour leader, Harriet Harman, insisted the company should give all profits to a women’s refuge for the absolutely outrageous designs.
“These T-shirts are not harmless fun. They are dangerous and intimidating. In promoting rape and normalizing abuse, they create a context in which violence against women is acceptable,â€ said Sophie Bennet, campaigns and policy officer for Object, a UK women’s rights organization.
Solid Gold Bomb, which yesterday had taken its Facebook and Twitter pages off-line, issued no further comment, other than their printed apology.