AMC Theatres Strikes 1st Ever Distribution Deal With Nollywood Studio

Nollywood, the colloquial term for the Nigerian video film industry, is the second largest film industry in the world. In terms of annual film productions, it’s currently ahead of the United States.

Under an exclusive distribution deal with AMC Theatres, “Doctor Bello,” a Nollywood movie produced and directed by Tony Abulu will show exclusively at AMC Theatres. This theatrical release marks the first ever in the U.S. for a film from the rapildly growing Nigerian film industry. AMC Theatres has agreed to open the film in more cities in a wider release if there is a strong turnout during the make-or-break first week of its release.

Starring Isaiah Washington, Vivica A. Fox, Jimmy Jean-Louis and Nigerian superstars Genevieve Nnaji and Stephanie Okereke Linus, “Doctor Bello” is the first in a new line of film products supported by the Nigerian government’s $200 million intervention fund for the entertainment industry.

“Showing a Nollywood film in American theaters not only proves the cross-marketability of the industry, but it clearly demonstrates that there is a niche market here, and we are pleased to partner with AMC to fulfill its demand,” said Abulu.

The film will open at AMC Theatres across the United States in New York, New Jersey, Philadelphia, Baltimore, Washington DC, Atlanta, Charlotte, Houston, Dallas, Miami, Jacksonville, Columbus (OH), Chicago, Detroit, and Los Angeles.

“Having recognized Nollywood as a rapid growing industry, AMC is pleased to not only provide a platform for sharing more socially and culturally relevant stories, but to respond to the feedback from our diverse guest base,” said Nikkole Denson-Randolph, vice president of alternative and special content at AMC.

Source: AMC Theatres