83% of Americans Have No Clue BlackBerry 10 Has Launched
Black Enterprise Magazine September/October 2018 Issue

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For a majority of smartphone users, it’s hard to place BlackBerry in the same conversation as Apple or Samsung, however, times are changing. At least that’s what the smartphone company is hoping.

Despite BlackBerry’s rebranding efforts, which included a huge unveil of its next-generation smartphone platform in late January; many people aren’t buying it…literally. BGR.com is reporting that most Americans don’t even know that the BlackBerry 10 has launched yet, according to a new survey conducted by equity trading and research firm MKM Partners.

Of the 1500 American consumers surveyed, 68% had no interest in purchasing a BlackBerry 10 smartphone.

Smartphone owners make up 51% of the MKM respondents.

#SoundOff: What are your thoughts on BlackBerry 10? Is it on your radar? Let us know what you think in the comments section.

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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