AndroidTapp.com Founder Antonio Wells Talks Apps
Black Enterprise Magazine September/October 2018 Issue

Antonio Wells owns AndroidTapp.com, a website that reviews Android Apps (Source: NetShelter Technology Media)

One of the best parts about attending the Consumer Electronics Show (CES) or any conference for that matter, is meeting new people: up and coming web developers, podcasters and analysts, among others.

This year, I ran into Antonio Wells, founder of AndroidTapp.com. Aside from being based in Chicago (my favorite town), AndroidTapp has won me over because it provides reviews, news, and troubleshooting for the more than 400,000 apps in the Android Marketplace.

After running his own boutique web design company targeting small businesses, Wells decided to entertain the corporate world and joined AXA Assistance USA as a web designer developing enterprise web applications, user interfaces, and user experiences for AMEX and VISA, in addition to internal clients.

In 2008, while at AXA, he learned of Google’s Android mobile operating system and how it was poised to compete with Apple’s mobile app ecosystem. With that in mind he created AndroidTapp.com, a website dedicated to mobile application reviews. AndroidTapp gives consumers a concise “try it before you buy it” experience by listing pros versus cons, screenshots, star ratings, user reviews, and video demonstrations of paid and unpaid Android apps.

“I always had an affinity towards Google’s services and had an epiphany in foresight of the potential thousands of applications that would be created by third party developers,” says Wells. “I decided to focus on writing about quality applications and give consumers an unbiased overview of why an app was worth downloading or not. This resource in my opinion is much better than wading through several frivolous comments often found attached to apps in Google’s Android Market when app shopping.”

AndroidTapp recently created its own Android application store where third party developers can have another distribution channel to monetize their apps beyond the Android marketplace. The app store only sells apps rated four stars out of five stars or higher. The apps are vetted for quality similar to Apple’s model, says Wells. He also plans to launch a mobile app video show in the near future.

AndroidTapp is a part of NetShetler Technology Media, an advertising network of some of the world’s most influential technology websites including Crackberry.com, VentureBeat.com and MacRumors.com. NetShelter’s network of sites collectively reaches more than 150 million unique visitors per month, according to ComScore, and form the number one largest “tech media company online” outranking CNET and AOL properties.

Now in its fourth year, with more than twelve million annual visitors, AndroidTapp is quickly becoming a leader for Android app reviews because of its focus on quality and because of the quantity of apps the company has reviewed, says Wells. Quantcast notes AndroidTapp as one of the top 8,000 sites in the U.S., while Alexa ranks them as one of the top 16,000 sites in the country. AndroidTapp’s content has been referenced by tech and media sites like Mashable, Engadget, and Yahoo! News.

BlackEnterprise.com caught up with Wells at the 2012 International Consumer Electronics Show in January. Check out the chief editor’s insight on newly released hardware and, of course,  Android apps.

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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