Apple iPads Seized Over Trademark Dispute
Black Enterprise Magazine January-March 2019 Issue

(Image: Apple)

Chinese authorities are pulling dozens of iPads from shelves in Northern China because  Shenzhen Proview Technology claims ownership of the name “iPad.”

Apple bought the rights to the name “IPAD” from Proview Electronics’ parent company, Taiwan-based Proview International Holdings, in 2010. But unbeknownst to Apple those rights have not been extended to China.

The China-based company has registered trademarks for the name “IPAD” in Europe, Mexico, China and other parts of Asia, according to the Los Angeles Times. The company’s hope was to launch their own tablet but the plans never materialized.

In December, a court in Shenzhen unexpectedly rejected a lawsuit by Apple, claiming it was the rightful holder of the iPad name.

Since then, Proview Technology has filed complaints in 20 cities, urging authorities to prohibit the U.S. tech giant from selling or marketing its device. The company has also filed lawsuits against Apple and separate retailers in Shanghai, Shenzhen and Huizhou, a city in the southern Guangdong province.

Xie Xianghui, a lawyer for Proview Technology, said a district in western Beijing (which houses one of the two official Apple stores in the city) had initially agreed to fine Apple about $39 million.

The penalty was suspended pending Apple’s appeal of the Shenzhen court’s decision.

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Sade K. Muhammad

Sadé Muhammad is a news intern at Before Black Enterprise, she was a fashion writer for, blogger and research intern for, and a marketing and web intern for WPVI-TV/6ABC in Philadelphia, PA. Sadé is a senior magazine journalism major and honors student at the Newhouse School of Public Communications at Syracuse University. With a passion for empowerment and solidarity among women of color, she is developing a print and online lifestyle magazine catering to this very audience for her senior thesis. When she’s not writing, she is talking fashion, travel, and Knicks basketball.