It’s no secret that loyal customers want to be rewarded.Â But they don’t necessarily want a wallet stuffed with plastic rewards cards, member-savings coupons or the like. With customer loyalty offerings now available via mobile device, there’s no need for businesses to rely on paper to gift their very deserving clientele. Â And the plus is business owners will be able to gather worthwhile data about their shoppers’ purchases, habits and preferences. Here, American Express Open Forum highlights 10 of the most popular apps that up customer loyalty:
The free location-based app offers shoppers rewards for walking into an establishment with your phone. Major retailers such as Target, Best Buy and Macy’s use the application. Shopkick is adding small businesses in select markets to its retail program.