Bad Yelp Reviews in the Spotlight Again
Black Enterprise Magazine July/August 2018 Issue

Yelp helps small businesses estimate online revenueDid you catch that crazy restaurant-owning couple on Fox’s “Kitchen Nightmares” last week?

Sammy and Amy Bouzaglo, owners of Amy’s Baking Co. in Scottsdale, Fla., can’t take much criticism from the “haters and bloggers” who have (or haven’t) eaten at their establishment. Deserved or not, the bitterly negative reviews Amy’s has received online since appearing on the show have reignited the debate over Yelp’s impact on small businesses.

Yelp reviews can destroy a business’s reputation, reports the Washington Post. More than 700 businesses and consumers have filed complaints about Yelp’s consumer review service with the Federal Trade Commission.

What’s worse? A 2011 study by the Harvard Business School, a one-star drop in a Yelp rating equals a 5 percent to 9 percent decrease in revenue for small businesses.

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Aaron Morrison

Aaron Morrison is an award-winning New York area-based multimedia journalist with a B.A. in Journalism from San Francisco State University. Aaron uses video, audio, photography, the web and social networks to tell captivating stories across all media platforms. Over the last year, Aaron has worked as a general assignment reporter for the Daily Record (Gannett) in northern New Jersey. Before that, he spent the spring of 2010 as the temporary legislative relief reporter for The Associated Press' statehouse bureau in Trenton, N.J. In his down time, Aaron enjoys the company of his friends and extended family. He is a fan of culinary arts and dreams of having a home kitchen so tricked out that Julia Child turns over in her grave.


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