Black-Owned Company That Makes Shaving Brand Bevel, Gets Acquired by Procter & Gamble
Walker & Company Brands, the black-owned company that makes health and beauty products for people of color, including Bevel, the men’s shaving line, announced today that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world.
“I started Walker & Co. Brands with one mission: to make health and beauty simple for people of color,” founder and CEO, Tristan Walker told BLACK ENTERPRISE. “By merging with Procter & Gamble, Walker [& Company] now has access to a vast array of resources that will help us better deliver on this mission, while staying true to what the company stands for and the community we serve,” he said.Bevel (Image: Walker and Company, Brands)
The company was founded in 2013, and it has spent the last five years developing products and services tailored to people of color. Most notably known for its brand Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair. The company will also bring it’s newly developed product line, FORM Beauty, a premium hair care collection developed to meet the unique needs of the increasing number of women with textured hair.
Walker appeared on the cover of Black Enterprise Magazine’s September 2016 issue along with music industry celebrity and fellow entrepreneur Ryan Leslie.
There will be no changes to the product themselves, and Walker & Co. Brands will operate as a separate and wholly-owned subsidiary of P&G, continuing to be led by Walker. “Nothing is changing at Walker & Co. Brands. We remain devoted to serving people of color by delivering products tailored to their needs and that quite simply, just work,” said Walker. “That’s the beautiful thing about merging with the P&G family of brands; they aren’t tinkering with our formula. On the contrary, they are just giving us the resources and fuel needed to continue delivering on our promises, but on an even larger, global scale. I’m extremely excited about this new chapter and what is to come.”
“Joining forces with Tristan and the Walker & Company brings together great teams with shared values and a vision of better serving consumers of color around the world. We’re excited to welcome Bevel and FORM Beauty to the P&G family and help ensure these great brands reach even more consumers,” stated Lela Coffey, director of multicultural marketing for P&G.
The merger will assist in growing P&G’s multicultural business and accelerate growth for Walker & Company’s existing brands, as well as fuel the development of additional products designed for the specific needs of people of color.
Check out the video interview with Tristan Walker on Black Enterprise’s ‘Our World’ TV show:
-Editors’ Note: This article has been updated with the corrected spelling of Procter & Gamble