Biz Expert Q&A: Renting Ad Space on Your Website - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

My girlfriend and I have a website and we are trying to switch Web hosting platforms so that we own the rights and are able to monetize our site. We have been getting a good amount of traffic and we have a loyal following but we now want to rent advertising space. Do you have any solutions?

–D. Colvin
Via E-mail

If you’re using WordPress, you’ll need to determine which platform you’re using. WordPress is available in two different hosting platforms: WordPress.com and WordPress.org. WordPress.org is an open-source, customizable platform that offers numerous options for advanced users. Most likely, your site is built on WordPress.com which is hosted free, upgraded and backed up regularly, and simple to set up.

The disadvantage? You’ll need WordPress.org if you want to install custom themes and plug-ins, modify the source code, edit the database, and even run advertisements. Advertisements are restricted on WordPress.com until the blog exceeds 25,000 unique visitors per month. Once you reach that milestone, you can apply for a revenue sharing partnership where WordPress.com receives 50% of your ad revenues.

To upgrade to the self-hosted option, you can use WordPress-integrated Web hosting services such as GoDaddy.com, DreamHost, Bluehost, or MediaTemple and should also transfer your domain names to these hosts prior to transferring your content. Look for a service that offers you one-click, automatic installation, like the sites above. Next, go to Tools -> Export in your old WordPress.com dashboard to download an XML file with your blog’s content. In the new WordPress.org blog, go to Tools -> Import and upload the XML file you downloaded before.

Oh, and rest assured that you don’t have to leave WordPress to own the rights to your content. If it’s your intellectual property then it’s yours no matter which platform you use. For more information follow the instructions at: http://en.support.wordpress.com/export/.

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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