The Black-owned ‘Slutty Vegan’ imprint has teamed up with the burger chain Shake Shack to release a limited-edition melt-in-your-mouth vegan burger.
Vegan chef Pinky Cole put her signature stamp on Shake Shack’s ‘SluttyShack’ vegan patty coming to a few select locations this week, Essence reports. Locations that will be selling the limited-edition plant-based burger include the Shake Shack in Old Fourth Ward Atlanta on Thursday, April 8, and at the Shake Shack in Harlem, New York City on Thursday, April 8 and Friday, April 9.
The SluttyShack burger will consist of a combination of Shake Shack and Slutty Vegan signatures, The Beet reports. The SluttyShack includes a Shake Shack veggie burger, lemon ginger kale, caramelized onions, vegan ranch, vegan mayo, and Pinky’s secret Slut Dust. If that doesn’t sound delicious enough, the burger will also be served on a signature Slutty Vegan Hawaiian bun.
The partnership with Slutty Vegan comes by way of Shake Shack’s “Now Serving” collection that aims to promote local chefs around the country.
“Our mission isn’t to tell people to go vegan–but rather, to inspire guests to open up horizons with something new and different,” Pinky Cole said in a statement. “Partnering with Shake Shack is a natural way of furthering this mission–enjoy one of America’s most beloved burger spots, but try it with a twist.”
Not only will customers indulge in a tasty treat, but proceeds from each burger sale will be donated to Giving Kitchen in Atlanta, a nonprofit that provides crisis relief to people in the food and beverage industry, and ROAR in New York, a group of hospitality advocates within the NYC restaurant industry.
Cole shared her joy to give back while leveling up. “Philanthropy is the core of who I am, and I’m encouraged by Shake Shack’s aligned outlook on giving back to its communities,” she said. “Our goal with this collab is to build support for communities and industries close to our hearts.”
What started as a food truck business in 2018 has quickly grown to include three brick-and-mortar locations, a spinoff cocktail and cheesesteak restaurant named Bar Vegan, and a new Slutty Vegan location coming to Birmingham, Alabama, The Beet reports.