Black Viewers Boost OWN’s Ratings

Black Viewers Boost OWN’s Ratings

Black programming is significantly boosting ratings for OWN, Oprah Winfrey’s once struggling two-year-old cable network, according to analyst Michael Cottman at Black America Web.

OWN had its third consecutive quarter of ratings growth and it appears that Winfrey is growing viewership through the addition of African-American centered shows like “Welcome to Sweetie Pie’s”(734,000 viewers) and Iyanla Vanzant’s “Fix My Life” (742,000 viewers). And Winfrey will soon be adding two series by Tyler Perry.

“… the numbers indicate that more black folks are watching OWN simply because Oprah has more black folks on the network to watch,” Cottman writes.

Read more at Black America Web.