“We are in the midst of a historic election year, one where Americans — particularly Black Americans — face the compounding crises of a global pandemic, record-high unemployment, police brutality, and rampant voter suppression,” Brown told The Hill.
“But with the power of our votes, we can hold leaders accountable and create a path toward change in our communities. Today, we are launching this initiative to continue building that power and to help Black voters use the power of the polls this November,” added Brown, who talked about the power of the Black vote during a recent episode of Be Heard Talk.
Brown also said the radio ads will run until the day before Election Day and the group will deploy 15-passenger vans that will cover major metropolitan areas in Alabama, Florida, Georgia, Kentucky, Louisiana, Michigan, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, and Tennessee.
The group is also teaming up with BET Networks and the National Urban League for the first-ever National Black Voter day, which Brown described as an “effort to demystify the voting process for Black citizens during the COVID-19 pandemic.”
BVMF will also co-host the Hip-Hop Political Education Summit, featuring Sen. Cory Booker (D-N.J.), Princeton University professor Cornel West, and Georgetown University professor Michael Eric Dyson later this month.
Black athletes, celebrities, and musicians have started voting initiatives to increase Black voter turnout as many feel Black Americans choosing not to vote in the 2016 election is one of the ways President Trump won the election. Trump even bragged the low Black turnout in the 2016 election helped him win.