Blacks Most Likely to Shop on Mobile Devices, Study Finds
Black Enterprise Magazine July/August 2018 Issue

According to a new study by Prosper Insights & Analytics, African Americans ages 18 and older are more likely than the general market to to shop and look at online content with their phones or tablets, the Atlanta Daily World reports.

In addition to frequency of mobile Internet access, the study noted that blacks are more likely than the general population to view TV, sports and news on their mobile devices and to use brick-and- mortar stores as a “showroom” and go online and buy items later.

Black consumers have a mobile aptitude score of 127.3—- 27 percent higher than all adults 18 or older.

Join the Conversation

Makkada B. Selah is a journalist based in New York City.