To stay competitive, businesses have to meet consumers where they’re at–and that’s right from their mobile device. With online shopping becoming the preferred method for many web-savvy, smartphone users, brands (big and small) are listening to their consumers and simplifying their user experience.
Enter the popular branded apps, an option that gives retailers a direct link to their consumers’ smartphones. Recent studies reveal that consumers spent six times as much time using retailers’ apps this winter than they did a year ago, while more than 60% of affluent shoppers view brands with with mobile apps more favorably.
Unfortunately, many businesses are losing out by missing the mark when it comes to poorly conceived and constructed apps. Here, Business News Daily reveals five mistakes businesses should avoid when developing their own branded app:
Same product, slightly different package
Embrace mobile-only functionality.
“Developing an app that simply recreates a business’s website is probably a waste of money,â€ writes Business News Daily contributor Chad Brooks. “It’s important that the business determine what will provide value to on-the-go users, and that it use responsive design to make its website accessible on multiple devices.â€