Bridging Diversity in Commercial Real Estate - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

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bridgingdiversityincommercialrealestate_aAlthough builders are abandoning ship in the housing market, real estate development in the commercial sector is not suffering as much. Sales growth, as reported by the International Council of Shopping Centers, showed that 2007 revenues rose almost 14% compared with 2006.

This week, the third annual Global Diversity Summit in Commercial Real Estate, held July 21-23 in Atlanta, intends to help minority development firms prepare for the onslaught of commercial development projects. The summit will bring together state and local governments, along with minority firms, lenders, and credit partners, to participate in public and private partnerships throughout the country.

“Commercial real estate is perhaps the most compelling investment opportunity in the United States right now,” says Quinton Primo III of Capri Capital Partners L.L.C., (No. 4 on the BE ASSET MANAGERS list with $4.48 billion in assets). “It is a $5 trillion business where one percent is minority,” Primo says. He is actively seeking to acquire an African American construction company for a development project in Chicago.

“Domestic emerging markets contain millions of low- to moderate-income people of color who are grossly underserved with respect to retail, housing, and other commercial property types,” Primo says. The potential for urban spending has increased the interest to build more commercial real estate in urban communities, he adds. “We estimate the market to be as large as $400 billion to $500 billion dollars for the next five years.”

The challenge is striking a balance within how these developments are achieved and who benefits from it. “As you look around, probably wherever you go, you see cranes, you see development–not just residential development, but retail–growing,” says Lynn Smith, a broker at Cushman and Wakefield Inc. and founder of the Summit. ”You see hospitality. You see a lot of activities, and minorities want to be involved.”

One of the critical aspects of domestic development is building relationships by networking. Primo explains that is where events such as the Global Diversity Summit play a key role. “You have to develop, key relationships in the industry whether they are [with people on the] financing, legal, or architectural side. People are not going to do business with you unless they know you,” Primo says.

At the conference, U.S. mayors will have an opportunity to bring in maps and talk about specific opportunities for development in their cities.

Smith says national retailers are sometimes hesitant to move into urban areas because of high property and tax costs. However, there are many incentives related to tax collection, affordable housing income levels, and geography that can provide tremendous help with projects.

Many cities also create tax allocation districts–or tax incentive financing–which allow tenants and merchants to be reimbursed of all the taxes that are derived from that development over a designated period of time.

For example, in an effort to woo corporations to the state, New Jersey has created an urban transit hub tax credit which provides significant incentives.

“Companies that bring a certain amount of employees and

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.