University Of Colorado Quarterback Shedeur Sanders Promoted Merchandise At Halftime Of Buffaloes Double OT Loss

Shedeur Sanders, Coach Prime’s son, lit up the stat sheet in the University of Colorado’s Friday night loss to the Stanford Cardinal. However, that’s not the talk surrounding the young QB.

The Shadow League reports that during halftime, when Colorado sported a 29-0 lead, the younger Sanders, who has the highest NIL valuation in college football ($3.5 million), ran an ad promoting his merchandise on his Instagram account, including a $100 sweatshirt.

While it’s unclear if Sanders posted the ad himself, the timing of it couldn’t have been worse as Stanford overcame the deficit in the second half to force overtime. Despite Sanders throwing for 400 yards and five touchdowns, his interception in double overtime set up Joshua Karty’s 31-yard field goal to win the game for Stanford, which snapped a four-game losing streak.

These are the distractions that soon-to-be Hall of Fame quarterback Tom Brady warned Sanders about earlier this season when Deion Sanders and Brady discussed whether a college kid needed a Phantom Rolls Royce.

“I think he needs to get his a– in the film room and spend as much time in there as possible. Less time in the car and more time in the film room,” said Brady.

The Buffaloes signal-caller is having a solid season, completing 67% of his pass attempts for 1,169 yards, 212 touchdowns, and three interceptions. Despite the Buffaloes 4-3 record, Sanders is in the conversation for the Heisman Trophy, along with USC quarterback Caleb Williams and University of Washington auarterback Michael Penix Jr.

All three men are Black quarterbacks expected to be drafted by the NFL, which currently sports the largest number of Black starting quarterbacks in its history.

Patrick Mahomes (Kansas City Chiefs), Jalen Hurts (Philadelphia Eagles), Lamar Jackson (Baltimore Ravens), Dak Prescott (Dallas Cowboys), Deshaun Watson (Cleveland Browns), Russell Wilson (Denver Broncos), Geno Smith (Seattle Seahawks), Desmond Ridder (Atlanta Falcons), Joshua Dobbs (Arizona Cardinals), Justin Fields (Chicago Bears), Jordan Love (Green Bay Packers), Bryce Young (Carolina Panthers), C.J. Stroud (Houston Texans), and Anthony Richardson (Indianapolis Colts, now injured) make up the 14  current starting Black quarterbacks in the NFL today.