Cool Jobs: Google Exec Malik Ducard
Black Enterprise Magazine July/August 2018 Issue

Malik Ducard, Director of Content Partnerships, Google

We have good news for you. You can have a cool career and make a good living. No need to choose between loving your job and paying your mortgage. The following profile, part of the BlackEnterprise.com Cool Jobs series, offers a peek into the nuts and bolts, perks and salaries behind enjoyable careers.

The It Factor: As the director of content partnerships for Google, Malik Ducard plays a key role in identifying creative relationships for the brand. Highly lauded for his success at expanding the distribution footprint for a number of entertainment studios, Ducard is leveraging that experience as he works with a range of content partners, from established studios to next-gen production companies who are creating content exclusively for the Web. “The Web has quickly become the primary way in which entertainment content is distributed,” Ducard says. “My job is to help satisfy the needs and interests of our user by providing them with content that speaks to their lifestyles.”

Maximizing Market Boom: With the emergence of online platforms, opportunities have opened up for entrepreneurs to engage with potential consumers on a global scale. “At YouTube our product allows our users to truly connect with a worldwide audience,” Ducard shares. “This means that someone in the United States can upload content and have it seen by someone in Nigeria or Korea instantly. Every minute we have 72 minutes of content loaded onto our site, which from a business standpoint creates an opportunity for huge consumption engagement.”

Meshing Professional Passions: Ducard says he’s passionate about his chosen career and the opportunities the Web offers. “I genuinely feel like I am doing exactly what I should be in my professional life,” he adds. “I’ve always been passionate about storytelling and growing up my classmates would sit around and listen to me telling stories. I’ve also always had a passion for technology, which my mom encouraged by buying me a computer years before they became standard household items.

Winning Advice: He urges young professionals to follow their passion for achieving what they want. “It’s equally important that parents recognize and support the natural interests and curiosities exhibited by their children at young age,” he says. “As for opportunities with the Web, now is really the time to get involved. For content creators the barriers are real low to creating projects—from the cost of production to distribution. I would encourage new media entrepreneurs to take advantage of this window by creating product and gathering an audience to support your work.”

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Gil Robertson

Gil Robertson IV is a noted A&E and African American lifestyle journalist. During his 20 year career he has written for the Los Angeles Times and Atlanta Journal Constitution, over 50 national magazine cover and for some of the leading sites on the web. He is also the editor of the nationally syndicated lifestyle column, Robertson Treatment that appears in 30 markets nationwide. A co-founder and President of the African American Film Critics Association (AAFCA), Robertson is the producer of the AAFCA Awards, which has grown into a premiere event on the Hollywood Awards calendar. As an author, Robertson is the editor of the best -selling 2009 anthologies Family Affair: What it Means to be African American Today, (selected as “Pick of the Week” by Publisher’s Weekly), and the 2006 release, Not in My Family: AIDS in the African American Community, both nominated for NAACP Image Awards for Outstanding Nonfiction. He is also the author of Writing as a Tool of Empowerment, a resource book for aspiring journalists, and is a regular contributor to The African American Almanac (Gale Press). He recently completed his first Children’s book, 21st Century Great African American Political Leaders (Just Us Books), and a new anthology, Where Did Our Love Go: Personal Essays on Love & Relationships in the African American Community. Robertson earned a B.A. degree in Political Science from Cal State Los Angeles


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