December 13, 2012
How a 24-Year-Old Entrepreneur Made the Worldâ€™s Most Exclusive Shoe
Crystal Heels are showing up all over red carpets and have been seen on the feet of celebrities such as Sharon Osbourne and Camille Grammer.
The brain child of Evelyn Fox, the company started with a pair of Louboutins, a couple thousand Swarovski crystals, and an entrepreneurial spirit.
Originally a fashion model, Fox had her first cover at the age of 12, on the cover of “Chica,” a German magazine for teens. In her early 20’s she received a degree in Internet Marketing and used this foundation to launch her company.
Fox fell in love with the idea of “strassing,” a method of attaching thousands of Swarovski crystals carefully to each pair of brand-new designer shoes. AfterÂ hand-strassing her favorite pair of Louboutins with thousands of Swarovski crystals, Fox realized she had a product that people wanted.
“People would stop me on the street to ask where I got the shoes, and I realized there was an untapped market for custom, high-end shoes,â€ she said.
The process of strassing, which is done by hand and is meticulous, produces an individually numbered, limited edition pair of shoes which come with a certificate of authenticity. Fox’s team carefully crafts each pair of shoes by hand in the United States, working from Fox’s original designs as well as filling custom orders. Using brands such as Louboutin, Jimmy Choo, Dolce & Gabbana and other high end brands, they transform footwear into unique works of art.
Using her entrepreneurial spirit and her degree, Fox launched Crystal Heels officially in 2011. The line has been picked up by upscale clothing boutique Stylehaus in Los Angeles and has recently expanded to include custom Chanel and Dior purses. Fox is also adding an option to add lace to custom orders.
“Every woman should be able to look like a star and now they can,” says founder Evelyn Fox. “These shoes are unlike anything you have ever seen and you have to see them to be able to understand just how special these shoes really are.â€