WATCH: Diddy & Other Grammy Attendees Talk Branding - Black Enterprise
Black Enterprise Magazine January-March 2019 Issue

Combs discusses branding before being honored by SESAC

Last week the entire music industry converged on Los Angeles for the 2011 Grammy Awards and was on hand all week, hitting the red carpets at the posh venues and rubbing shoulders with a who’s who of musical talent. It wasn’t all champagne wishes and caviar dreams in the City of Angels, though, as we used the opportunity as a chance to talk about the importance of branding and marketing with Sean “Diddy” Combs and a few of his musical peers.

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Anslem Samuel

Anslem Samuel, Senior Producer, has been a culture critic and entertainment journalist for over 10 years. After a four-year stint as Culture Editor at The Source, the New York native became the founding Editor-in-Chief of The Ave, an independent quarterly publication that combined entertainment, social issues and politics. From there, he served as the Senior Editor for XXL magazine for three years before moving up the ranks to Digital Content Director for Also heading up an award-winning relationship blog, he now brings his lifestyle expertise to