A new study reveals more of us are using our mobile devices to find inner peace and express our spirituality.Â The research comes from AT&T, and thisÂ data shows that more than 71% of Americans use their mobile devices as “digital portals to inspiration.â€
The trend is so pervasive, that AT&T has teamed up with rap legend-turned-social media inspirational guru, Rev Run, for a new campaign, #InspiredMobility, based on Rev Run’s popular “words of wisdomâ€ tweets.
In an interview with Black Enterprise,Â Rev Run provided his take on the findings.
“It is so amazing that I can preach to so many people with a tweet, or a link, or an app. This is an explosive way to reach others,â€ says Rev Run.
Rev Run, born Joseph Simmons, reaches 4.5 million people with inspiration every day, with a single tweet from his device.
“Through social media, through my words of wisdom, through AT&T helping me, and through spreading the word, I’ve had times where I was the most retweeted person in the history of Twitter, and that was because of my words of wisdom. Five million followers–my followers–came strictly from having these words of wisdom,â€ he says.
Is it dangerous to have such quick and easy access, as this could somehow potentially cheapen the spiritual experience?Â On the contrary; it enhances faith and inspiration, says Jason Caston, a faith and technology specialist that works with faith-based organizations.
Caston shows these organizations how to “utilize their digital platform to connect with their audience.â€
“They all understand [that], in order to be effective and grow their online audiences, they have to understand that it’s more than just social. I teach them that it’s about mobile apps, social media, multimedia, online streaming, video, and e-commerce,â€ says Caston.
Other interesting takeaways from the research include:
- More than half of blacks (53%) use their mobile devices to share or connect with their faith. That’s significantly more than other groups surveyed. The study found 35% of whites, 43% of Asians and 41% of Hispanics turn to mobility to connect with faith.
- Black women engage in inspirational activities on their devices more than any other group (80%) compared.
- More than half of women reported accessing inspiration for motivation, compared to four in 10 men.
- Nearly six in 10 (58%) of young people ages 18 to 25 say they use mobile for inspiration as part of their daily routine.