Entrepreneur's Conference, Day 3: Brand Your Company With Social Media
Black Enterprise Magazine September/October 2018 Issue

entrepreneurs conference amanda littlejohn

Amanda Littlejohn thought her social media profiles would remain stagnant, but some authenticity and engagement made her online persona thrive.

It’s the third and final day of the Black Enterprise Entrepreneur’s Conference, sponsored by Nationwide, in Columbus, Ohio, and serial entrepreneurs, and business owners from Columbus as well as around the world are taking advice and gaining experience from those who’ve succeeded in creating monumentally successful businesses.

Personal and professional branding is key in establishing your image online, and Amanda Littlejohn is an expert. Her social media specialty is more in demand than before, and is one of the most powerful branding tools available for your business.

In her talk, Amanda discussed the almost magical powers of social media. She dealt with topics of managing LinkedIn requests to generate revenue through consultations, using sites like Facebook and Instagram to keep an ever flowing stream of content available for your followers, and remaining true to yourself and promoting your own authenticity.

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