Author, speaker, and SmallBizLady Melinda F. Emerson reaches 1.5 million entrepreneurs a week on the internet through her weekly talk show on Twitter called #Smallbizchat. As CEO of Quintessence Multimedia, she develops audio, video and written content to fulfill her mission to end small business failure.
A regular expert at Black Enterprise Small Business University (SBU) sponsored by AARP, Emerson, dishes out advice on how to network and grow a business. Her latest ebook is How to Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online.
In an interview with Fox Small Business, Emerson described a social media ninja as “someone who uses social media effectively.” The small business guru has over 250,000 followers on Twitter with a huge profile on Facebook and LinkedIn. “It takes time to build a following; it doesn’t happen overnight,” she noted.
Sharing others’ content on social media has allowed her to grow and develop her brand on the Web. She calls it ‘friend-raising.’â€
“Share other peoples’ content before you share your own,â€ Emerson also said during the Fox interview. As she colorfully put it: “Be sweet, retweet.”
If you are very thoughtful and strategic about how you use social media you too will become a ninja like Emerson.
Here are five of her key steps outlined in the ebook: