Foot Locker is Turning Stores Into Voter Registration Sites

Foot Locker is Turning Stores Into Voter Registration Sites

Foot Locker will “Rock the Vote” at its stores this election year.

In a press release, Foot Locker announced a partnership with Rock the Vote to utilize Foot Locker retail locations as voter registration sites in order to empower today’s youth to exercise their right to vote and take civic action. More than 2,000 store locations will be transformed into registration sites, including Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, and Footaction.

“In a year marked with such uncertainty, amid a pandemic and social unrest, our country’s future – and our collective role in shaping it – has never been more important,” said Richard Johnson, chairman  and CEO, Foot Locker, Inc in a written statement. “At Foot Locker, our mission is to inspire and empower youth culture, so partnering with Rock The Vote was a natural fit to help educate and amplify the voices of today’s youth.”

Starting on “National Voter Registration Day” on Sept. 22, anyone who visits any U.S. retail location within the family of brands will have ‘one-click’ access to a digital hub where they can check their voter registration status, register to vote, and/or sign-up for election reminders.

“At Foot Locker, Inc., we believe in the power of our people—more than 30,000 store and corporate team members across the country,” said Frank Bracken, executive vice president & CEO Foot Locker North America. “Now, more than ever, we are committed to uplifting and empowering our team by offering flexible voting hours and resources to encourage them to exercise their right to vote, and together, make a significant impact at the polls.”

“The Foot Locker, Inc. family of brands reach millions of young people every day, giving them a tremendous platform to empower this generation with the information they need to vote in this election,” said President of Rock the Vote, Carolyn DeWitt. “We, at Rock the Vote, are eager to leverage their longstanding, trusted relationship with America’s youth generation to ensure their voices are heard.”

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