Online deals provider Groupon recently announced that it has acquired Salt Lake City based online retail manager CommerceInterface, continuing a spree the company has been on for the last 12 months.
Founded in 2007, CommerceInterface’s channel management technology helps in aggregating goods from multiple vendors on an e-commerce platform. Since April 2012, Groupon has been using the technology for its Groupon Goods platform, through which merchants post sales of different items that include diamond jewelery, designer sun glasses, mattresses, computers and many more.
This acquisition is expected to help position Groupon’s existing domestic e-commerce service going forward, in a market that is getting more competitive due to growing interest from Amazon and Google.
The company has acquired a number of start-ups such as Breadcrumb, Uptake, Hyperpublic, Adku, and FeeFighters. These acquisitions are expected to boost Groupon’s position in the small and medium-size business (SMB) market, apart from expanding its technology and product portfolio. At the end of the third quarter of 2012, Groupon Goods reached an annual run rate of approximately $1.5 billion in global billings.