Holloway To Inject New Life Into NBC - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

With NBC broadcasting the Summer Olympics in 2008, the Super Bowl in 2009, and a high-profile presidential election waiting in the wings, Doug Holloway’s promotion to president of NBC Network Distribution Partnerships and Affiliate Marketing could not have come at a better time.

While some analysts have predicted the death of network broadcast television, Holloway plans to turn the economic model for network revenue on its head.

“Ideally, I would like to generate carriage revenue that rivals carriage revenue for some of the major cable networks,” says Holloway, who began his career at the USA Network in 1983. NBC wants to be paid for its programming, he says.

“One of the biggest challenges is the mind-set of television owners and operators that heretofore were paid or [didn’t pay] for the carriage of the broadcast network programming,” Holloway says. “There is not an even playing field. Some stations have very robust advertising sales and others do not. Changing behavior and perspective is a huge hurdle that we will have to overcome.”

Holloway is responsible for NBC’s affiliate relations strategy and interaction with NBC’s 233 affiliate stations across several platforms. Holloway also has executive supervision of the NBC Affiliate Marketing group. “We’re expecting big things out of Doug,” says John Eck, president of NBC TV Network and Media Works. “He has a deep experience base, a strong background in sales and advertising in the affiliate side, and he has deep connections into the broader television industry. Those are a great fit for where we are at NBC.”

Despite the network’s lower ratings this season, Jeffrey Sprague, a Citigroup industry analyst, wrote in a report that NBC had a strong fourth quarter in 2007, with the broadcaster recording double-digit growth for the first time in two years. For the first quarter in 2008, Sprague expects that the broadcaster’s revenue will grow approximately 10% with operating profits up 5% to 10% year over year.

“It is a statement the broadcast business is not dead, which a lot of people have predicted,” Holloway says. “I don’t think it’s even on life support. We aregoing to prove that there is a great upside to the business going forward.”

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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