60 Seconds of Social Media:How Brands Can Stay Afloat in 2013 [Video]
Black Enterprise Magazine September/October 2018 Issue

For brands, 2012 was a year of extreme highs and unexpected lows when it came to marketing campaigns. (Who can forget American Apparel’s Hurricane Sandy sale?) And for brands looking to remain relevant in 2013, it will require them to implement integrated digital marketing strategies or risk getting left behind indefinitely. Freshwire CEO Shawn Amos discusses how brands can stay on top next year in the latest episode of “60 Seconds of Social Media.”

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.

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