How to Become a Digital Do-gooder

Harnessing the power of social for social good was a major trend and point of discussion among conscious techies and seasoned panelists during Social Media Week 2012. We’ve seen how quickly platforms can be used to mobilize reform efforts thanks to social media’s influence in the Arab Spring and recent Occupy Movement. Digital thought leaders have no doubt that, when used properly, social media can be a significant cultural unifier, connecting people and efforts despite location.

Moderated by Alice Korngold of Korngold Consulting LLC, "Social Media for Social Good"—an hour-long panel discussing best practices to use when furthering a cause in the digital space—wasn’t short of generating great ideas. The panelists included Cheryl Heller, board chair at PopTech; Dan Savage, creator of the It Gets Better Project; President and COO of Digitaria Doug Hecht and Carmel Hagan of Common. Here’s how social media enthusiasts can use various platforms for social good:--–Noni Cavaliere