Harnessing the power of social for social good was a major trend and point of discussion among conscious techies and seasoned panelists during Social Media Week 2012. Weâ€™ve seen how quickly platforms can be used to mobilize reform efforts thanks to social mediaâ€™s influence in the Arab Spring and recent Occupy Movement. Digital thought leaders have no doubt that, when used properly, social media can be a significant cultural unifier, connecting people and efforts despite location.
Moderated by Alice Korngold of Korngold Consulting LLC, "Social Media for Social Good"â€”an hour-long panel discussing best practices to use when furthering a cause in the digital spaceâ€”wasnâ€™t short of generating great ideas. The panelists included Cheryl Heller, board chair at PopTech; Dan Savage, creator of the It Gets Better Project; President and COO of DigitariaDoug Hecht and Carmel Hagan of Common. Hereâ€™s how social media enthusiasts can use various platforms for social good:--â€“Noni Cavaliere