How to Make Your Website Work For You
Black Enterprise Magazine January-March 2019 Issue

Black Enterprise has tapped social media expert S. Lynn Cooper to provide tips for taking your stellar real-world reputation and packaging it in the digital space during our 9th Annual Women of Power Summit.  In addition to serving as Chief Social Officer at her company, Socially Ahead, Cooper regularly contributes her insights to BlackEnterprise.com, and has been featured on MSNBC, CBS News, Huffington Post, Bloomberg, Redbook and American Express Open Forum, among many other online outlets.

Here, we’re highlighting Cooper’s surefire ways to help your website work for you and your customers:

Create a user-friendly website

Your website’s appearance and ease of navigation are a direct reflection of your brand. That’s why it’s critical you ensure that your website is welcoming and easy to read and use. Before going live, gather a group of trusted individuals to conduct usability testing, or hire a firm.  Carefully review the feedback that you receive and incorporate those pointers into your site.

Incite excitement and response

In order to keep consumers active on your site, you must be able to effectively converse with them using language that is relevant and comfortable. Turn on your imagination and liven it up with powerful keywords and headlines.

Optimize your website

In order for search engines to find your brand, you will need to include your most powerful keywords (in various pages) throughout your website–your copy and headings, combined with photos and graphics. Use distinctive page titles and meta tags, and concentrate on your most important keywords. Make sure it’s easy for search engines and your website’s visitors to navigate through your site and any external links such as your social media channels.

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As our annual Women or Power Summit approaches, we’ll be providing our power women with winning strategies to take their social networking skills to the next level. If you have any strategies you’d like to share, be sure to tweet @blackenterprise using #BEWomenofPower.

Embrace Your Power: The Moment is Now! Attend the Women of Power Summit hosted by State Farm, and explore all the ways you can achieve your professional and personal goals. This four-day event caters to executive women of color. It’s your opportunity to connect with other powerful women, develop professional strategies, and get expert advice from today’s leading female executives and decision makers. Register today!

CELEBRATING 10 YEARS! Join us for the landmark 10th Annual Black Enterprise Women of Power Summit hosted by State Farm, March 2—4, 2015, at Fort Lauderdale Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL. This exciting, one-of-a-kind executive leadership summit is designed to train, equip and encourage women to become industry leaders, learn career strategies, and discover proven work—life balance techniques. Register Now! http://www.blackenterprise.com/wps

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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