Ice Cube Partners With Triller Prior to Fourth Season of Big 3 Basketball League

The Big3 basketball league has gotten bigger with the latest deal that officials have signed with the same company that had recently signed to partner with the Verzuz battle series.

Triller, the globally popular AI-powered social media experience, has recently announced that its latest partnership is with O’Shea Jackson, better known as NWA founding member and Hollywood executive Ice Cube’s basketball league, Big3.

“BIG3 is back and bigger than ever for its fourth season. The Triller platform has massive reach, especially with our younger audiences, and BIG3 is the perfect combination of sports and entertainment for that demographic. It made perfect sense to bring Triller on as an exclusive partner for this year, and we can’t wait to give fans something they’ve never seen before,” said BIG3 co-founders Ice Cube and Jeff Kwatinetz in a written statement.

The social media platform has become an exclusive broadcast partner of the BIG3, the official creator of the new global sport, FIREBALL3. With this news, Triller has also announced it will join CBS Sports as the official media partner for BIG3’s upcoming fourth season. Triller Live will air 30 hours of exclusive live games for free, starting with the BIG3 SuperDraft on June 14. It will then start airing the fourth season, scheduled to tip-off on July 10 in Las Vegas.

The addition of BIG3 advances the platform’s sports programming in the streaming space, following the highly successful launch of Triller Fight Club earlier this year. The deal will also include the BIG3’s first All-Star game with musical acts following the end of the BIG3 season to be aired across all Triller platforms.

“There’s nothing as fun and fast in sports as BIG3 basketball, and once you watch one game, you’ll be hooked,” said Triller co-owner Ryan Kavanaugh. “We are excited to partner with Ice Cube and the BIG3 organization to bring this exciting and growing sport to Triller audiences around the world.”

For more information on the BIG3 league and season, please visit the website. Triller LIVE can be accessed here.